This time, users immediately understood the concept and started to flock to the website in millions.īy 2006, more than 1.5 million people were visiting Yelp’s website every month. They completely revamped the site with reviews at the center and subsequently launched it in February 2005. What they eventually realized was that users who discovered the site’s ”Write A Review” feature were spending countless hours writing, at times publishing 15 reviews a day. Yelp initially launched as a Quora-like service that allowed users to ask each other questions. The lack of success meant that the founders had to go back to the figurative drawing board. On top of that, employees grew increasingly dissatisfied and were starting to leave the firm. It resulted in a lack of posted reviews, which in turn failed to incentivize new users to join the platform. In October 2004, Yelp was finally launched.īut while they received some initial press and user interest, their visitors were just not realizing what the platform was about.
#Yelp business reviews code#
The founders immediately got to work, putting in 90-hour weeks to code the first version of what would end up becoming Yelp. That got him thinking: what if there was a way to capture what others would think about a given service (preferably in their proximity) and bring that online? Unfortunately, all the search results either produced intrusive offers or were totally unrelated to his problem. The final spark came when, one day, Stoppelman fell sick and needed to see a doctor. When they scanned other older media verticals, they saw that the Yellow Pages was not yet impacted by the advent of the internet. Levchin, knowing how talented the guys are, granted them $1 million in funding to develop any idea they would feel lucrative enough.Īt the time, Craigslist was starting to radically transform the newspaper industry by snatching away their classifieds business. They got in touch with Max Levchin, one of PayPal’s co-founders who had launched a startup incubator, to work on a new idea. Simmons dabbled in a new startup idea while Stoppelman pursued an MBA at Harvard.Ī year into their new endeavors, they both decided to partner up again.
In the summer of 2003, a year after PayPal was acquired by eBay for $1.5 billion, both of them decided it was time to move on.
#Yelp business reviews software#
Yelp, headquartered in San Francisco, California, was founded in 2004 by Jeremy Stoppelman (CEO) and Russel Simmons.īoth founders conducted their college studies at the University of Illinois where they graduated with a degree in Computer Science.Īfter graduating from college, both of them ended up working as software engineers at PayPal – alongside the likes of Elon Musk, Peter Thiel, Reid Hoffman, or David Sacks.Īt PayPal, both Stoppelman and Simmons rose to leadership positions, leading large engineering teams in their mid-twenties.
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